How to create a product category

A category is a way to group products by certain criteria. Some examples of categories: “Clothes”, “Footwear”, “Gifts”, “Toys”. It is up to you to decide how many and which categories should be in your online store, and which products should be displayed in each category. The main idea is to make it easy for customers to quickly find the items they need.

Each product can be added to one or several categories. If a product has been added to multiple categories, then one of them is its main category—the one the product was added to before others.

Categories can be static and dynamic.

How to create a category:

  1. In section “Products”, click on the plus icon next to “Categories” title in the left-hand sidebar. This will add a root-level category, i.e. a category that customers can see right away when they open your product catalog.

    Once you have root categories, you can add subcategories to them. To do so, move the mouse cursor over a root-level category’s name and click the small plus icon that will appear on the right.

  2. Complete new category properties:
    • Name. It is usually displayed as the H1 title on the category page.
    • Public link. Enter the trailing part of a category URL. If you do not enter anything here, a link address will be generated from the category name specified above. You will be able to change this address part later if you do not like the automatically generated value.
    • Hidden category. Enable this option if you want that a category is not visible in the storefront. You might want to use hidden categories to make the product catalog management more convenient and not to show such auxiliary categories to your customers.
    • Type:
      • Category”: select if you need a static category. You will need to manually add products to such a category. You can also later remove products from a static category, and it will not completely delete products but will simply make them no longer visible in this particular category.
      • Filter”: select if you need a dynamic category. You do not need to manually add products to dynamic categories, and there is even no option to do so, because a dynamic category is automatically filled with products matching its settings. But you can change those settings to determine how products must be selected.
    • Product filtering options. Only for dynamic categories. Specify how products must be selected for a dynamic category by price, rating, tags, stock quantity, compare-at-price, and feature values. If you have quite a few product features in your store, then a search field is displayed instead of the full feature list.
    • Product sort order. Choose how products must be sorted on a category page.
      • Customers can select preferable sort order. Enable this option to add sorting links to a category page, which customers can use to sort products by various available parameters.
    • Allow product filtering. Enable this option for customers to be able to limit the displayed product listing by selected parameters such as price and other features. If you are creating a dynamic category, then its products are already filtered by the parameters you have specified above in section “Product filtering options”. If you enable product filtering for customers, then they will be able to further limit the displayed product listing by exact values according to their personal demands.
    • Category visibility. Choose the storefronts on which this category must be visible. If you have only one storefront set up for your online store, then you do not need to change anything here. If, however, you have several storefronts and if you disable some of them here, then this category will not be visible only in those storefronts—just as if you had enabled the “Hidden category” option for them. But the “Hidden category” parameter always hides a category from all storefronts at once rather than from any particular ones.
    • Title. Value of HTML tag TITLE, which is displayed in the browser tab title.
    • META Keywords, META Description. Meta tags for search systems.
    • Social sharing. Disable “Use these meta tags for social sharing too”, if you want to save special tag values for social media. If you keep it enabled, then social meta tags will contain the same values as the meta tags for search systems.
    • Description. Text to be displayed on the category page in the storefront. You can choose how to enter a description—either as formatted text or as HTML code.
    • Custom parameters. Auxiliary values which are sometimes used to modify the design of individual category pages in the storefront. Read more about custom page parameters.

Static category


Dynamic category


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