Uploading products to Google Merchant Center

Making your products available in Google Products search results is possible through uploading their information to Google Merchant Center. Google Merchant Center (former Google Base) allows you to import product lists from special text files generated by WebAsyst Shop-Script. In order to upload a product list to Google Merchant Center, first export it to a file and then import the file in your Google account as described below.

Export products

1. Open administration section Products -> Google Base.
2. Select the products which must be exported for Google Base.
3. Choose the currency corresponding to the US dollars in your store.
4. Choose which product descriptions must be uploaded to Google Base (brief/full description, or contents of META tag description).
5. Click on Create a feed file for Google Base.

After the page reloads, a link to the exported file. Download the file and save it on your computer.

Registration in Google Merchant Center

Uploading product lists to Google Merchant Center is allowed for registered users only. To obtain a merchant account, open http://www.google.com/base/, click on Create a new Google Account, and follow the on-screen instructions. After you have created an account, log in to Google Merchant Center as described below.

If you already have a Google account, enter your email address and password and click on Sign in.

Configure your merchant account

1. Select your country, click on Continue.
2. Read the terms of service, tick the "Yes, I have read and accept the above Terms of Service" option, and click on Continue.
3. On the Configure your account page enter information about your online store and click on Save updates. Any data which you specify here can be edited later in your account settings.

The general account setup is now completed, so you only need to import the previously exported file to Google Merchant Center.

Import products to Google Merchant Center

Click on the Data feeds link in your Google Merchant Center account. If you never uploaded product lists before, the feeds list on the next page will be empty. Click on New Data Feed to add a new feed.

1. Choose the target country.
2. Choose the feed format (googlebase, shopping.com, or shopzilla).
3. Paste the name of the exported file into the Data feed filename text field: froogle.txt.
4. Click on Save changes.

On the next page the feed name will appear. To upload the file, click on Manual upload in the Upload schedule column, browse for the exported file on your computer in the pop-up area, click on Upload and process this file, and wait until your file is processed.